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Innsbruck's Christmas market: a magical Advent season in Maria-Theresien-Straße and the old town



When the first snowflakes fall and the mountains around Innsbruck shine in white splendor, the Tyrolean capital becomes a winter wonderland. This time is particularly magical when the Christmas markets open their doors. The Christmas market in Maria-Theresien-Straße and the old town is one of the highlights of the Advent season and invites visitors to immerse themselves in the festive atmosphere.


Maria-Theresien-Straße Christmas market: modern elegance meets Christmas magic

Maria-Theresien-Straße, the heart of Innsbruck, is transformed into a sparkling avenue lined with glass pavilions and illuminated trees. The mixture of traditional Christmas market flair and modern design makes this part of the market unique.

Visitors will find high-quality craftsmanship, original gift ideas and culinary specialties. Whether Tyrolean bacon, cheese or international delicacies - the variety of stalls is impressive. A special highlight is the impressive tree of lights in the middle of the street, which serves as a popular photo motif.


The old town: romance and tradition

The Christmas market unfolds its traditional charm in the medieval old town. Lovingly decorated wooden stalls are lined up under the golden roof, Innsbruck's landmark. Here you can feel the spirit of times gone by as the aroma of mulled wine, roasted almonds and freshly baked Kiachl (a Tyrolean yeast pastry) wafts through the alleyways.

In addition to handmade jewelry, wooden toys and Christmas decorations, the stalls also offer special highlights for children. The fairytale alley with its illuminated figures and the nostalgic carousel will make children's hearts beat faster. For music lovers, there are Advent concerts and choirs singing atmospheric Christmas carols.


The old town: romance and tradition

The Christmas market unfolds its traditional charm in the medieval old town. Lovingly decorated wooden stalls are lined up under the golden roof, Innsbruck's landmark. Here you can feel the spirit of times gone by as the aroma of mulled wine, roasted almonds and freshly baked Kiachl (a Tyrolean yeast pastry) wafts through the alleyways.

In addition to handmade jewelry, wooden toys and Christmas decorations, the stalls also offer special highlights for children. The fairytale alley with its illuminated figures and the nostalgic carousel will make children's hearts beat faster. For music lovers, there are Advent concerts and choirs singing atmospheric Christmas carols.en.


Our FEEL I TIROL Tip

Away from the tourist crowds: Visit smaller markets such as Hungerburg, Tirol Panorama and St. Nikolaus for a quieter atmosphere.


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